Thinking of one day doing something totally different, leaning towards farmer and running a secret hostel and pub in my barn. But until then, what do I do? 'Digital inventor' or 'industrial designer of the interwebz'. But at the risk of sounding pretentious, I'll just stick with 'Interactive art director' and show you what skills I posses.
2010 - Concept/Art Direction
The concept was the More Bros, two brothers that are the cards that has the purpose to gain 'liking' and thats more or lets it all. They need 'liking. We started with a commercial mainly on the web on different sites and as pre-rolls. The next step Was a site where the bros told you about credit cards, trying not to speak as a bank, more as your older brother telling you there's always a risk with a card, this are the differences in between debit and credit card and so on.
2011 - Concept/Creative Direction
An interactive film about you and the choices you make. We created the site for Oriflame's biggest market: Russia and its surrounding countries. (A bit too much gold for my taste.) We incorporated groundbreaking voice control technologies. Each user’s experience was truly unique by merging several recorded scenes with their their individual fb data. The response was really good. More than 940 000 unique visitors engaged with the site within the first months. Oriflame employees were given access to exclusive sharing capabilities and their own rewards program, complete with incentives and prizes. The site proves effective as both a marketing campaign and a way to bring new prospects into the system.
2008 - Concept/Video editing
I got headhunted by one of the best agencies in the world located on the other side of the world, Goodby, Silverstein & Partners. They wanted me to do my internship from Hyper Island in their agency as an Interactive Art Director. Six hundred people work there, how do I in any kind of way get people to know who I am and what I do?
My answer was: I dance their names, all of them. (kinda).
The pictures doesn't tell half of the story, you have to try it.
2010 - Concept/Creative Direction
To promote Resfeber among younger people and to make the brand feel more into time than just being old and traditional we created this competition with its main target of competitors on facebook. You created this trip on the site through five cities with one new friend in each city. And in the end you got a video from all the five cities with you and your friends in it. It was all about getting the brand known among a younger audience, with over 30 000 fans on the fanpages we built as a complement we count it as a great success. (30 000 is good in Sweden, I promise.)
2008 - Concept/Art Direction
The idea was quick and easy, send a Holiday card to your loved ones, but instead of an ordinary postcard you got this paper in your e-mail inbox that you had to print. Once printed you were supposed to hold it in front of your webcam and boom! There was your Holiday card. You were supposed to be able to customize it and and to even add some visual effects like falling snow and some x-mas music. Everything was on track and HP loved the idea. But the project got postponed and probably forgotten.
Goodby, Silverstein and Partners
2009 - Art Direction
A couple of traditional CDs came up with the concept of having a live show in the phone. The Dead Weathers would play in a studio and you could only watch the show live, through you Nokias or on different sites and so on.We made the site focusing at this countdown bar that we also had in banners and takeovers. It was supposed to generate interest to make you put that date and time on your mind (or in your calendar). It was the first banners ever in spotify using flash. You could directly in the banner sign up for a notification through text or e-mail. Would have loved to get IM and facebook in there as well. The main part of the site was this live feed that collected stuff from twitter, qik, flickr and youtube that the band posted on these different sites.
Wieden + Kennedy
2012 - Concept/UX
We managed to create something new for a newspaper, It's much closer to the play services of the swedish tv channels rather then a clip archive like the other newspapers have. I was mainly working with ideas and UX but also responsible for the mobile experience, which became quite complex since it wasn't included in the brief from day one. We created a 'continue watching your on your smart phone' technique including QR with time codes.
2009 - 2011 - Concepts/Design/Art and Creative Direction
Some stuff worth mentioning is that we changed the way tv.nu sell ads, we made takeovers on their site before they even started to sell it, started out with just static jpegs, ending up with javscripts that took over the whole site changing the layout of their content.
2008 - Concept/Design
My responsibility was mainly banners and we did some nice ideas for the "2nd wave" that was supposed to come like midways in between cs4 and cs5, I thought that was the best part of the campaign, though, they never launched that part. Here you got the prints that I didn't do, but I was developing the concept with the team that did these ones.
Goodby, Silverstein and Partners
2012 - Concept/UX
Aftonbladet doesn't want to make their site responsive since if they have two sites they can sell twice the ad space. They wanted a new version of the mobile site and an app for Android and iOs. We were a big team with people from Adore You mixed up with people already working at Aftonbladet. There was also a lot of people involved in, all in different ways, so the whole project included a lot of politics as well as explaining why something new and never seen before could be a good thing.
We ended up with a brand new site and app. In the launched (public beta) version we redesigned the whole navigation with a menu and shortcuts optimised for a smaller screen and a lot of focus on how the visitors behave on the mobile site today. The UI got completely updated, better readability, better buttons, more space and also making the diversion in-between the articles more clear and calmer.
We left the project for the inhouse UX department to finish it. Lets see where it ends up, the pictures to your left are from the public beta...
2010 - 2013 - Concept/Creative Direction
Responsible for both the digital experience of the site and the only was to buy a bike and the actual bikes. Site site is focused on keeping the feeling of the bikes all the way to your computer and at the same time being focus on UX from the first visit to a bought bike. Just launching our second site and our new line 'Albino'.
2013 - Concept/UX/Art Direction
The brief started from the fact that every time they released an app there wasn't any collected information on their site or on facebook. You couldn't find features, help or where to download without googling your arse off. We created a strategy for how to launch their apps, what to to on facebook and on their site. I was lead ux and lead designer for their new product sites, what content they should have and how the content should be presented. It was a long and heavy project that turned out really good and now we are tweaking the templates after focus groups and peoples feedback.
While in the project I managed to influence the design team on Swedbank with new ways of interaction design and new elements that the corporate guidelines are being updated.
Ok, so here's the story... After some working and playing around within the graphic business I started the education Interactive Art Director at Hyper Island in Stockholm and soon I was headhunted by Goodby, Silverstein and Partners. Thanks Zach! After Hyper Island and GSP I chose a small web-hybrid agency, Wisely. Started as some kind of Lead Creative/CD and was responsible for ideas and the concepts.
Wieden+Kennedy in London contacted me, I left for London after only seven months at Wisely. It all started out fine, all honor to WK, but some personal matters came in between and I had to resign from WK after just three months.
I moved back and got the chance to start all over at Wisely, now as a Creative Director. Good times. But every story has its end. After 2,5 years at Wisely (in total) I needed a break.
So I started freelancing, it has been a blast. Loads of different projects like: mobile apps and sites, a new digital tv-plattform, banners ads, campaign work, strategic site templates, design design design and right now involved in designing everything connected to a startup brewery. Bottle label design, beer cap design, website, profile and everything. I must say this is one of the most uplifting projects I have had in years. Damn! I feel good.
Don't hesitate to contact me if you got anything interesting coming up.
Freelancing & traveling since 2011.
- LBi Sweden
- Adore You
Wisely, CD 2009 - 2011
Jensen Education, Web teacher 2010
Wieden+Kennedy London, IAD 2009
Wisely, CD 2008 - 2009
Goodby, Silverstein & Partners, IAD 2008
Hyper Island (edu) 2007 - 2008
TBWA Stockholm, Assistant AD 2006 - 2007
Longer version of my resume at linkedin or zerply.
HP, Adobe, Nokia, Hyundai, Nissan, Swedbank, re:member card, Sprint, Discovery Channel, The Guardian, Aftonbladet, Swedbank, SBAB, Manpower, Plan International, EF Education, Astra Zeneca, Oriflame, Comcast, Travelocity and so on.
Pop me those e-mails at