My old mates at Bannerflow saw what I did at Ngenic. They where in the process of changing the company; to premium and advanced sales dialogues. And needed a UX and design overhaul. Let the fun begin!
Bannerflow have over 1000 brands using their plattform so the clients are surely there, and they love what they get. But there was room for Improvements in the app. The brand wasn’t aligned with what you buy och what you expect when you pay that kind of money. And lastly, the third leg of my mission was to look at new ideas that came from a design perspective instead of business or tech which is an area they are pretty strong in.
The plattform/app
We have set a new design language in the app and are not done. Instead of changing all at once we change bit by bit and at the same time we re-write the code so not only the design becomes better. The overall experience.
All user flows have been questioned and re-written. I was in London one day meeting and interviewing users about these flows and the WYSIWYG-editor, the insights where better than expected. It all led up to a document defining the future and the vision of the Bannerflow plattform and especially the editor.
And the last things I worked on before leaving was the new ‘master asset library’ in sketch which makes everything so much easier. The design is aligned throughout the app inspired by Brad Frost’s Atomic Design philosophy. It will make both the frontenders and the designers job so much easier in the future. But most importantly, the design system isn’t only beautiful, it’f enhancing the functions and leading the user through the plattform with clear user goals in each scene and consistency in the interactions.
The team
When I stared there was no design team. I came in, hired and built the philosophy. So much of the work is not done, but I feel very confident that my padawans will continue the work and develop the design with the needs of the users and the brand.
The brand
From a brand that was supposed to feel light and easy going. They changed the pricing and the tone of voice to something much more premium, but everything still looked like a kids party.
From updating the logo to redesigning the whole brand with new style guides and brand strategy that are moving from an iGaming tool to something Coca-cola, Klarna, F-secure and iZettle uses every day.
My responsibilities at Bannerflow:
Branding (Brand Experience) / User Experience / User Interface / Graphic design / Team lead
